Senior MarTech Specialist (Growth & Integration)

Job Description

Data & Platform Integration: Establish automated data synchronization across Websites, Landing Pages, Social platform, CRMs (HubSpot, Salesforce, Zoho), Zalo OA via RESTful APIs, Webhooks, or orchestration middleware (Make, n8n, Zapier).
Admissions Funnel Automation: Build and manage automated, multi-channel lead nurturing workflows (Email, SMS, ZNS) across the entire student lifecycle, apply AI and have know-how in training AI nurturing model is a plus.
Landing Pages & CRO: Directly build and optimize campaign landing pages; run continuous A/B tests on lead forms, CTAs, and UI/UX to lift conversion rates (CVR) and maintain high Core Web Vitals.
Tracking: Deploy and manage Server-Side GTM, advanced GA4, and Conversion APIs (Meta, TikTok, Google); tracking and measurable on multiple touching points .
Data Governance & Compliance: Monitor data hygiene (deduplication, field validation) and ensure strict compliance with parent and student data privacy regulations.

Job Requirements

Experience: 3–5+ years of experience in MarTech, Growth, Web Optimization, or CRM Automation (experience in Education, EdTech, or Multi-unit/O2O services is strongly preferred).
Integration & Technical Skills: Proficient in RESTful APIs, Webhooks, workflow automation tools (Make, n8n, Zapier), with basic working knowledge of SQL, HTML, CSS, and JavaScript.
Tracking & Analytics: Proven hands-on experience with Server-Side GTM, advanced GA4, CAPI, and architecting a Single Student/Parent View.
Mindset & Soft Skills: Highly data-driven with a commercial focus (CAC, CVR, Lead Velocity); frequently learn and apply AI in terms of building AI automation or MCP/Agentic AI, professional English proficiency suited for an international working environment.

Working Location: Apollo Pham Ngoc Thach - 58 Pham Ngoc Thach, Xuan Hoa Ward, Ho Chi Minh City

Job Location

TP. Hồ Chí Minh

APPLY NOW! REFER CANDIDATE NOW

The only British Educational organization with more than 30 years of experience The only British Educational organization with more than 30 years of experience

The only organization in Vietnam with internationally accredited teacher and operating standards certified by International House The only organization in Vietnam with internationally accredited teacher and operating standards certified by International House

The only integrated ecosystem that extends from the classroom to home The only integrated ecosystem that extends from the classroom to home

An unique learning platform that enables personalized support and boosts outcomes An unique learning platform that enables personalized support and boosts outcomes

Guaranteed outcomes: 90% of our students achieve the highest scores in Cambridge exams Guaranteed outcomes: 90% of our students achieve the highest scores in Cambridge exams